上勝

Experience Sustainability in Kamikatsu.

Discover the people, places and everyday practices behind Kamikatsu’s approach to zero waste and resource circulation. Details of experiences in Kamikatsu are coming soon.

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Why

Zero waste is not new to Japan.
It is still a way of life in Kamikatsu.

Why Japan? Why a rural town? Why Kamikatsu?

A person picking leaves into a bamboo basket in Kamikatsu

Why Japan

Mottainai, the sense that nothing should be wasted, has shaped daily life here for centuries.

A thatched-roof house beneath a large tree in Kamikatsu

Why a rural town

In the countryside, that culture is not a slogan. It is how people cook, build, farm and repair.

Inside the Kamikatsu Zero Waste Center WHY

Why Kamikatsu

A mountain town of about 1,300 people in Shikoku, and the first in Japan to declare zero waste, in 2003.

In numbers

What Kamikatsu has achieved.

44categories of sorting
80%recycling rate
1/2the national average of waste per person
-60%in waste costs

From Kamikatsu to Tokyo

What started in Kamikatsu is now reaching Tokyo.

Kamikatsu’s approach to resource circulation is also informing initiatives in Tokyo. In Marunouchi, Mitsubishi Estate, SPEC and Kamikatsu Town are collaborating through reRise TOKYO to put circular economy ideas into practice.

This section introduces related initiatives in Tokyo. It does not describe an itinerary or a visit included in the Kamikatsu experiences.

PHOTO: Marunouchi / reRise

Experiences in Kamikatsu

Explore sustainability where it is lived.

Discover zero-waste practices, thoughtful design, local communities and the forests and water that shape life in Kamikatsu. Experience details will be announced soon.

Returning organic material to the soil

Zero Waste

Sorting, reuse and resource circulation.

Rice drying on wooden racks in the terraced fields of Kamikatsu

Design & Community

The architecture of WHY and local practices.

A waterfall in the forests of Kamikatsu

Forest & Water

The forests, water and daily life of Kamikatsu.

RISE & WIN Brewing Co. in Kamikatsu

Circular Business

Local businesses such as RISE & WIN.

Misty mountains and terraced fields of KamikatsuAutumn colours on the mountains of KamikatsuAn autumn forest valley in Kamikatsu

Recognition

Places that the world has noticed.

  • New European Bauhaus Prizes 2026Kamikatsu Zero Waste Center WHY
  • Selected for Terra50Barcelona, 2026
  • Architecture awards for WHY and RISE & WINList to be confirmed
  • In collaboration with Mitsubishi Estate Co., Ltd.Marunouchi, Tokyo

Video: New European Bauhaus

Coming soon

Receive Updates

Receive updates when details of experiences in Kamikatsu are announced.

This registration is for information updates only. It is not a booking or an application to participate.

Contact Us: tour@why-kamikatsu.jp / LinkedIn

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